Does it bug you that the "Kwik Stop" spells "quick" that way?
Do
you ask shopkeepers, who, exactly, pronounced the word "open" quoted on
the doorway placard? And how come the "we're" isn't in quotes, too?
When
you get a note saying "Thanks alot!" do you feel even the slightest
urge to remind the author that "a lot" is always two words?
Well, I do, although I've learned it's dangerous to express such literary concerns in public.
"Dumbing
down" the language bothers me, though, and it bothers me, too, that
some people are bothered by the fact that I'm bothered about it.
It
hit me again this week when an author sent me his self–published book
to review. "There are grammar mistakes & it is not the best book
written," he declared in the cover letter, but he said it would be
unfair to hold that against him because the book was heartfelt and
"honest."
Which, in an amazing coincidence, is exactly the
reason I should be allowed to play in the NFL – not because I have the
skills or have even taken the time to learn them, but because I really,
really want to. Honest.
In my writing classes, too, I'd say at
least half my students consider grammar unimportant, and exhibit a
shockingly practiced ignorance of it. Usually, a majority doesn't know
how to punctuate a quote. Many don't know the difference between
"their" and "there," or "too" and "to." When I correct their misuse of
"it's," as in the sentence "The unicorn returned to it's UFO," I am
often sullenly accused of missing the point.
Maybe I am. I
suspected as much, anyway, when I reviewed a novel by Dorothy Allison
last spring. It was a highly anticipated book, and given a great deal
of publicity. It was also riddled with every type of grammatical and
syntactical error imaginable, and I took the author and her editors to
task.
Of course, that wasn't the only reason to give it a bad
review. But it does seem to me that one of the givens of getting
published is at least a slight familiarity with the fundamentals of our
language.
Nonetheless, Allison's book got rave reviews across
the country, and of the many I saw, none mentioned the stupefying
assault of grammatical errors. Instead, Allison was hailed as an
amazing "prose stylist." Well, that's one term for it, I guess.
In
the meantime, back on my lofty perch, it makes me talk to myself — not
about true issues of style, honest mistakes, stray and occasional
mistakes, or mistakes on obscure grammatical issues.
No, what
I'm mumbling about up here is something perniciously consistent and
deliberate, a general trend that's become more and more pervasive: The
belief that simplified or even incorrect language is legitimate because
the average American is dumb as a rock.
You think this doesn't
apply to you? It has a lot to do with the editing of newspapers,
magazines and books, to name one way it might.
Take magazines
– don't most of the big ones seem as if they're written for cretins?
Even at highbrow, literary outlets, such as The New Yorker, say, the
language is getting simpler, and the articles are getting shorter.
(Their ads, meanwhile, get longer and longer – they now often run
multipage supplements.)
At some of the schools I've taught at,
professors are subtly encouraged to overlook "little problems" such as
complete grammatical ignorance. Students often collude by buying into
the bigger cultural marketing subterfuge that grammar isn't hip 4 you.
Meanwhile, standards are lowered so more applicants get in, and stay in
— so the school makes more money.
And that's what it's about,
ultimately: taking advantage of an audience to make the filthy lucre.
"Kwik Stop" means to sell an image of casualness — we're simple
ignorami like you, it seems to say. We even save on letters, so our
prices couldn't possibly be considered gouging.
But I don't
buy it. When I see an ad for Apple computers, say, telling me to "Think
Different," I see a coded message saying "Grammar's hard! Stupid's
easier! Validate that! Give us your money and you won't be different at
all – you'll be part of the big, secure, Stupid Club, just like, er,
Einstein and the Dalai Lama!"
Breaking the rules of language,
simply, is not the same thing as breaking spiritual, intellectual, or
cultural bounds. Quite the opposite – those goals are rarely achieved
without a rigorous and thorough knowledge of the appropriate
fundamentals.
Just ask the Dalai Lama, who requested that
Apple stop using his photograph in their ads. You think he doesn't know
the fundamentals of his faith inside and out? He not only knows them,
he believes in them so profoundly he'll probably never be allowed to go
home again.
Breaking the rules of grammar doesn't make you a
rebel. It just makes you stupid. Which is exactly how the bad guys want
you — complacent, easy–to–manipulate, and ready to exploit.
Be fearless, dear reader. Be demanding. Declare your lack of stupidity. Be different — think differently!
November 1, 1998. MOBYlives